2010 Introduction 2010

2010
Introduction 2010
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2010
Basic facts
Basic facts
 3 festivals of popculture, especially SF&F
 the biggest serie in mid. & east. Europe
 since 1996
 app. 17.500 attendees in 2009
 we expect min. 21.000 attendees in 2010
 organized by volunteers
on semiprofessional level
 www.festivalfantazie.cz
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2010
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Basic facts
Festival serie
 Festival fantazie – 1. - 11. 7. 2010, Chotěboř
 Festival fantazie Speciál – 27. - 31. 10. 2010, Chotěboř
 Bloody Xmas – 27. – 31. 10. 2010, Chotěboř
 PragoFFest – 3. - 6. 2. 2011, Prague
 BUDEcon – březen/duben 2011, České Budějovice
 Festival fantazie – 30. 6. - 10. 7. 2011, Chotěboř
 Parcon – 18. - 21. 8. 2011, Chotěboř
 Festival fantazie Speciál – 27. - 30. 10. 2011, Chotěboř
 running
 prepared
 planned
2010
Program
Costumes
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2010
Description of Festival fantazie
Basic facts
 Festival of games, TV series, movies, books, comics and
internet:
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science-fiction and future
fantasy and horor
mytology and mysteries
modern technologies
criminilogy and military
history and other cultures
 set of above standard services and additional events
 open to all age groups
 potential growth to double attendance
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2010
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Attendance on Festivals fantazie
Pragocon
Festival fantazie Speciál
Basic facts
15000
14000
13000
12000
11000
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
15000
Festival fantazie
11000
6000
750
2400
2004
7100
1400
2500
8000
2000
2400
2400
3050
2006
3140
3500
2600
2000
2005
13170
12000
2007
1200
1700
2008
2009
2010?
2010
About attendees
 average age 25 years, median 21 years
 age structure:
Basic facts
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15 – 18 years: 17 %
19 – 25 years: 47 %
26 – 30 years: 16 %
31 – 45 years: 14 %
younger and older: 6 %
 47% new attendees (FF 2009)
 40% girls and women, 60% boys and men
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2010
Program
Program
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2010
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Program
Program
 tournaments and gameing of desk games, card games,
console games, PC games and Role Playing Games
 movies, TV series and TV documents projections
 discussions with writers, actors, talks, dubbers, artists…
 scientific and i humorous speeches of experts and fans
 Talks, contests, ceremonies, autograph sessions, paintings
exhibitions, concerts, discotheques, theatrical and swordsman
performances, literary and other workshops, sport tournaments,
sales of books and other thematic goods, ...
2010
Program
Program - GameFest
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2010
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Program
 up to 50 program lines
Program
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Stargate, Star Trek, Star Wars, Red Dwarf, BSG, Dr.Who, Dune…
LOTR, Harry Potter, Witcher, Narnie, Merlin, Xena, …
LOST, Supernatural, Buffy, Angel, Fringe…
manga & anime, Dance Dance Revolution, Beatmania, PIU, …
J. Cimrman, military, criminology, comics, fight sports, dance…
 15 (FFS), 20 (FF), 30 (PGC) program lines daily
 since morning to deep night
 mostly prepared by attendees
 attendance of czech and foreign SF&F personalities
2010
Program
Additional program
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2010
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Program
Guests of previous festivals
 foreign guests: Trevor Jones, Kir Bulyčev, G. R. R. Martin, Andrzej
Sapkowski, Robert Holdstock, Markus Heitz, William King, Garry
Kilworth, Kirill Yeschkov, Andrej Beljanin, Klaus N. Frick, …
 actors, dubbers, …: David Nykl, Vlad Taupeš, Lucie Vondráčková,
Miloslav Mejzlík, Filip Švarc, Kateřina Lojdová, David Prachař, Jitka
Moučková, Jiří Prager, …
 writers: Ondřej Neff, Miroslav Žamboch, Pavel Renčín, Františka
Vrbenská, Jaroslav Mostecký, Vladimír Šlechta, Jana Rečková,
Vlado Ríša, Jiří Procházka, Jaroslav Velinský, František Novotný,
Richard Šusta, Petra Neomillnerová, Tomáš Němec, …
 artists: Jim Burns, Philippe Coriat, Jan Krásný, Martin Zhouf, …
 personalities: František Fuka, Ivan Mackerle, Jan Kantůrek, Pavel
Koten, Vlastislav Toman, Ondrej Herec, Karel Pacner, Václav Fořtík
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References from people
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Support
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Jednim slovem byl letosni FF proste......SUPER ! ! !
Takze kdo tam nebyl, tak kazdopadne o hodne
prisel a mel by si pristi rok udelat opravdu volno :)
Tákže já se taky přidám k nadšeným pochvalám FF,
bylo to naprosto úžasné, vytknout by se dalo jen
máloco... Super byla atmosféra, program,
organizační tým, k tomu patří i obsluha u baru,
zásobení baru, atd, atd, atd...
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Ahoj. Klobouk dolů. Jste každý rok lepší a lepší.
Ubytovaní perfekt, teplá voda furt. Dobře
objednané počasí. Vyvážené přednášky i filmy
akorát. Ještě jednou vám všem díky a snad zas
napřesrok. Už teď se těším...
2010
Support
References from authorities
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2010
Examples of previous partners
 Platinum: 1000 posters on railway stations, IT equipment.
 Platinum: Rental consoles , PC gaming zone.
 Gold: operations of desk games, awards for tournaments,
promotion of festivals
 Gold: Advertisement in TV Prima Cool, radio.
 Gold: Rental consoles , DDR equipment.
 Gold: Advertisement in magazines, returned copies for
attendees, reports about festivals and other help
 Gold: financial support
Support
 Gold: rental and giving of technical equipment
 Silver: promotion on most known webistes for SF&F fans
 others
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2010
Festival promotion
Promotion 2010 - video
 30 s advertisement on TV Prima Cool, at least 15x
 several clips promoting program lines on YouTube
 30 s advertising spot in cinema in Chotěboř
 reportages in various TVs - ČT2, Prima Cool, tn.cz, …
 fan clips on Facebook and YouTube
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2010
Festival promotion
Various promotion clips
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Reklama FF na Prima Cool
Trailer na SoundtraCon 2009 na FF
Trailer na Geocon na FF
Trailer Gatecon (Hvězdná brána)
Trailer Trekfest (Star Trek)
Představení Festivalu fantazie
Reportáž z FF v pořadu Pětka v pomeranči
Reportáž na Prima Cool
Jak bylo na FF 2009
Pozvánka na FF v Prima jízdě
Znělka FF 2008
Slovníček pojmů v pořadu O češtině
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Festival promotion
2010
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2010
Promotion 2010 - radio
Festival promotion
 big radio promotion campaign in big radio Evropa2
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Festival promotion
2010
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2010
Festival promotion
Promotion 2010 - magazines
 4 x A4 advertisement in magazine Pevnost
 6 x text advertisement in magazine Ikarie
 2 x A4 advertisement in magazine Fantázia (Slovakia)
 2 X A4 advertisement in magazine Level/Score
 text promotion in various magazines and newspapers
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Festival promotion
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Festival promotion
Promotion 2010 - posters
 1000 A2 posters on railway stations
 5000 A1+A2 posters in several regions and Prague
 1 x 200 A2 posters in region Vysočina
 1 x 35 A2 posters, 2 x 20 A3 posters – in Prague
 more then 1000 A2 and A3 posters – in Czech republic –
schools, clubs, on events for young people, on fairs, …
 posters on conventions
 up to 2000 A2 posters for attendees
Festival promotion
2010
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2010
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Promotion 2010 - flyers
Festival promotion
 20+90+20.000 A6 flyers of FF and its programme lines
 in rooms on university colleges in Prague, Brno, Bratislava,
Czech Budějovice, Hradec Králové, Pardubice and other cities
 on SF conventions
 on events for young people
 inserting in books in SF&F book stores
 in mail boxes in towns Chotěboř, Havlíčkův Brod, Jihlava, Žďár,
Hlinsko, Chrudim, …
Festival promotion
2010
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2010
Festival promotion
Promotion 2010 - web
 1. position on Seznam.cz in searching „festival“
 own website with > 10.000 sessions monthly (Ø)
 websites of > 50 program lines
 promotion of program line websites on > 100 websites
 articles and reportages on main SF&F fan websites
 banner advertisement on several websites
 activity on Facebook
 activity on fan forums
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Partnership
Organizer– SFK Avalon, o.s.
 club since 1994
 nonprofit civilian association since 2001
 26 members + app. 100 organizers
 almost no donation and sponzorship
 own equipment for festivals
 publisher of fanzin Zbraně Avalonu
 organizer of Festival fantazie since 1996 (Avalcon)
 organizer of Festival fantazie Special in 1999&since2002
 organizer of Festival fantazie PragoFFest since 2010
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Partnership
Contacts
 Ing. Václav Pravda, director
 tel: +420 606 445 788
 [email protected]
 www.festivalfantazie.cz
 SFK Avalon o. s.
 Na Skřivánku 1283, 58301 Chotěboř
 ID: 26543737, Tax ID: CZ26543737
 Komerční banka Chotěboř, 27-6555380227/0100
 IBAN: CZ52 0100 0000 2765 5538 0227
 SWIFT: KOMBCZPP
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2010
Thank you for
your attention
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Festival promotion
2010
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