Can social media stop CRC ?

Can social media stop colorectal cancer ?
Dr. Luc Colemont
Sint-Vincentius Hospital
Antwerpen
Belgium
vzw Stop Darmkanker
7 new CRC cases/month
M
T
W
T
F
S
S
Specialists
General Physicians
General Population
Lack of knowledge of early detection of CRC
SCREENING and PREVENTION
SCREENING and PREVENTION
DIAGNOSIS and TREATMENT
INFORMATION and EDUCATION
SCREENING and PREVENTION
DIAGNOSIS and TREATMENT
COLORECTAL CANCER
=
SILENT KILLER
IF YOU DON’T KNOW THE ENEMY,
YOU CAN’T WIN THE WAR…
POTENTIAL
CRC’s
45 million
40 million
25 million
10 million
“The barrier to reducing the num ber of
deaths from colorectal cancer is not a
lack of scientific data but a lack of
organizational, financial, and societal
com m itm ent”
Daniel K . P odolsky, M D (NEJM 7/ 2000)
FEBRUARI 2010
Our budget = 0,000 Euro
Our budget = 0,000 Euro
Blood in my stool
JUST DO IT !
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Hans ROSLING
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Female
68 %
Male
32 %
Female
68 %
Male
32 %
Female
68 %
Male
32 %
51 % older
than 45
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Stop Darmkanker
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Q&A
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Numbers in Belgium
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Numbers in Belgium
Dr. Jiri Cyrany UH Hradec Kralové
Běh Run
proti against
kolorektálnímu colorectal
karcinomu cancer
www. stopdarmkanker.be
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AREÁL FN
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Dinsdag 26 Maart 2013
WWW.STOPDARMKANKER.BE
MORE ATTENTION
+
MORE INFORMATION
=
LESS COLON CANCER
3 Most important things about
social media
3 Most important things about
social media
1. CONTENT
3 Most important things about
social media
1. CONTENT
2. CONTENT
3 Most important things about
social media
1. CONTENT
2. CONTENT
3. CONTENT
CONCLUSION
“Our screening recommendations for CRC haven’t changed: get
screenend starting at age 50; potentially earlier if you have a
familiar history.
But what has changed is how we share and spread the message.”
Alvaro Carrasacal Senior Vice President of Cancer Control
American Cancer Society of New York and New Jersey
Using social media platforms allows us to put potentially
liefesaving infomation and communication tools into people’s
hands, right when they are having online conversations with
family and friends.”
CONCLUSION
“Our screening recommendations for CRC haven’t changed: get
screenend starting at age 50; potentially earlier if you have a
familiar history.
But what has changed is how we share and spread the message.”
Alvaro Carrasacal Senior Vice President of Cancer Control
American Cancer Society of New York and New Jersey
Can social media stop CRC ?
Can social media stop CRC ?
Can social media stop CRC ?
I don’t know,
Can social media stop CRC ?
I don’t know,
but if we don’t use them...
we never will know !