Branding

Branding Specifications of the static branding • Measurements o Height above the content: 150 px o Total height: 1 200 px (hrej.cz: 840 px) o Total width: 1 700 px (hrej.cz: 1 920 px) o Logos and signs on the sides of the creative shall be placed within 150 px of the inner side of the creative o Width of the inner cutout: according to the width of each web page • Width of web pages: o 960 px: apetitonline.cz, marieclaire.cz, joyonline.cz, maxim.cz, poslirecept.cz o 970 px: hrej.cz, instyleonline.cz o 1 000 px: elle.cz o 980 px: marianne.cz, svetzeny.cz o 1 010 px: chip.cz • Data size: max. 150 kB • Data format for static creative: JPG, PNG • Hrej.cz – the creative shall continuously fade into black color on the bottom side Based on the agreement prior to the deployment, the static branding may be adjusted in two functional forms as follows: o Branding with repeating motive on the side parts (the specifications are the same as defined above, the repetition will be adjusted in our ad server system) o Sticky Branding – when scrolling down the web page, the side parts of the branding remain “sticked” in their place (i.e. the user will see them all the time), and only the top middle part and the content of the site will scroll up or down. In such a case, the maximum height of the creative shall not exceed 650 px (note: sticky modification is not possible on hrej.cz). Specifications of the animated / video branding • For the measurements and data size see the specifications for the static branding above • Animated or video branding is composed of three separate parts: o Top middle part including animation or video o Side static parts • Data format of the top middle part including animation or video: SWF (flash), shall include ready-­‐made creative (creative, video, video controllers etc.), video shall be mute with the possibility to switch on the audio manually by the user • To ensure proper banner view on mobile devices, animated (SWF) creatives shall be accompanied with a static creative (JPG). • Video data size: 1 MB • Data format for static side parts: JPG, PNG • Measurements of side static parts o 370 x 1 200 px: maxim.cz, joyonline.cz, poslirecept.cz, marieclaire.cz, apetitonline.cz, instyleonline.cz BURDA Praha, spol. s r.o., Přemyslovská 2845/43 Praha 3 • Tel. +420 221 581 111 • Fax +420 221 589 368
• Zapsaná v obchodním rejstříku Městským soudem v Praze, spisová značka C 1405 • IČ 15273598 • DIČ
CZ15273598 • Člen holdingu Hubert Burda Media • www.burda.cz
o 350 x 1 200 px: elle.cz o 475 x 840 px: hrej.cz o 360 x 1 200 px: marianne.cz, svetzeny.cz o 345 x 1 200 px: chip.cz • Hrej.cz – the creative shall continuously fade into black color on the bottom side Logos and signs
Basis of the creative in the full width Cutout according to the width of the web site Creative in SWF format shall include following script: on (release) { if (_root.clickthru == undefined && _root.clickTag) { _root.clickthru = _root.clickTag; } if (_root.clickthru == undefined && _root.clickTAG) { _root.clickthru = _root.clickTAG; } if (_root.clickTarget == undefined) { _root.clickTarget = "_top"; } getURL(_root.clickthru, _root.clickTarget); } BURDA Praha, spol. s r.o., Přemyslovská 2845/43 Praha 3 • Tel. +420 221 581 111 • Fax +420 221 589 368
• Zapsaná v obchodním rejstříku Městským soudem v Praze, spisová značka C 1405 • IČ 15273598 • DIČ
CZ15273598 • Člen holdingu Hubert Burda Media • www.burda.cz