Entrepreneurs are Great

EU peníze středním školám
Entrepreneurs are Great
Tomáš Pavlica
Gymnázium Uherské Hradiště – 2012–2014
Obsah
part 1
1. Lead-in questions
2. Lead-in pictures
3. Reading
4. Reading comprehension
5. Vocabulary, word definitions
6. Watch and listen
7. Topic discussion
part 2
8. Lead-in questions
9. Lead-in pictures
10. Reading
11. Reading comprehension
12. Vocabulary, word definitions
13. Watch and listen
14. Topic discussion
Entrepreneurs are Great
part 1
Lead-in questions
1. What successful British companies do you know? Do they operate also in the Czech
Republic?
2. What does it take to make a million crowns? Would you like to do it one day?
Lead-in pictures
SHANKBONE, David. 5.3.10RichardBransonByDavidShankbone.jpg. In: Wikimedia Commons: the free media
repository [online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:5.3.10RichardBransonByDavidShankbone.jpg
ADRIAN777. Virgin Trains.JPG. In: Wikimedia Commons: the free media repository [online]. 2004- [cit. 201305-22]. Dostupné z: http://commons.wikimedia.org/wiki/File:Virgin_Trains.JPG
SF, Eric in. VirginAmericaAirColbert.jpg. In: Wikimedia Commons: the free media repository [online]. 2004[cit. 2013-05-22]. Dostupné z: http://commons.wikimedia.org/wiki/File:VirginAmericaAirColbert.jpg
LOBOZPICS. Virgin Megastore Dubai UAE.jpg. In: Wikimedia Commons: the free media repository [online].
2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:Virgin_Megastore_Dubai_UAE.jpg
ALARCON, Marc. Balloon crash Hawaii.jpg. In: Wikimedia Commons: the free media repository [online]. 2004[cit. 2013-05-22]. Dostupné z: http://commons.wikimedia.org/wiki/File:Balloon_crash_Hawaii.jpg
Reading
_________________ – a British business magnate, best known as the founder and chairman of
Virgin Group of more than 400 companies. In 1970, he set up an audio-record mail-order business.
In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores.
Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic Airways and
expanded the Virgin Records music label. He is the 4th richest citizen of the United Kingdom,
according to the Forbes 2012 list of billionaires, with an estimated net worth of US$4.6 billion.
Reading comprehension
1. Do you know the name of the successful British entrepreneur the excerpt from Wikipedia is
talking about?
2. What company did his line of business ventures start with?
3. How well has he done so far?
Vocabulary
entrepreneur
dedication
citizen
list
success
rocket
launch
record label
estimated
billion
secret
achieve
venture
brand
spirit
delegation
Word definitions
word
act with integrity
fall flat on my face
get on with it
give it a go
have a blast
make a difference
screw it
set about to
definition
to enjoy doing something very much
to have an effect
to make a try at something
to fail or make a mistake in an embarrassing way
behave according to a strict moral or ethical code
begin working energetically
I do not care what happens or what someone does
go ahead and do it
Watch and listen
Watch the first part of the programme Entrepreneurs are Great.
http://learnenglish.britishcouncil.org/en/britain-great/entrepreneurs-are-great-part-1
Topic discussion
1. When and where did Richard Branson's success start?
2. What is the secret of his success?
3. What qualities should a good entrepreneur have?
4. What advice does Richard Branson give to others?
part 2
Lead-in questions
1. Have you ever thought of starting a small business of your own? Why/ why not?
2. What activities are suitable for small businesses?
Lead-in pictures
TALTAL13. CentralPark Vendor.JPG. In: Wikimedia Commons: the free media repository [online]. 2004- [cit.
2013-05-22]. Dostupné z: http://commons.wikimedia.org/wiki/File:CentralPark_Vendor.JPG
EVANS, Steve. Americana Candy Apples (132871837).jpg. In: Wikimedia Commons: the free media repository
[online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:Americana_Candy_Apples_%28132871837%29.jpg
CREDIT: LOCALFITNESS.COM.AU. Health Club Main Workout Area.JPG. In: Wikimedia Commons: the free
media repository [online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:Health_Club_Main_Workout_Area.JPG
Reading
HOW TO START A SMALL BUSINESS – SOME TIPS
•
Don't be afraid to experiment with prices.
•
Keep learning, and be adaptable to change.
•
With the advent of the internet, online businesses are probably the easiest way to start.
•
Beware of business propositions that seem to offer “something for nothing.” They probably
involve taking something from somebody – usually you.
Reading comprehension
1. Which of the tips above do you find most useful?
2. Try to add three tips of your own to the list.
Vocabulary
high-flying business
commercial
retail
jewellery
vintage-inspired
grow exponentially
pinch
magazine features
advisor
available
invaluable
entrepreneurship
empire
through sheer hard work
bank account
car auction
Word definitions
word
beach bum
definitely
do it up
facilities
making their mark
overseas
profits are booming
take on the world
there's no stopping
trend-setter
definition
to succeed; to get recognition
somebody who starts a trend or makes it more popular
the amount of money made is growing rapidly
it's impossible to stop
surely; certainly
abroad; outside the UK
a person who relaxes frequently on the beach
renovate; repair and improve its looks
something created to make possible some action or process
to try to fight with or compete against the world
Watch and listen
Watch the second part of the programme Entrepreneurs are Great.
http://learnenglish.britishcouncil.org/en/britain-great/entrepreneurs-are-great-part-2
Topic discussion
1. What kind of business are Emily and Jess running? Who are their customers?
2. How did it all start? How do they feel about their success?
3. Why is Britain a good country for people who want to start their own businesses?
4. Who is Duncan Bannatyne?
5. What are The Apprentice and The Dragon's Den?
6. What is Duncan's advice to people who want to start a business?
Seznam použitých zdrojů a literatury
Entrepreneurs are Great. BRITISH COUNCIL. Learn English: Britain is Great [online]. 2012 [cit.
2013-05-20]. Dostupné z: http://learnenglish.britishcouncil.org/en/britain-greatepisodes/entrepreneurs-are-great
FARLEX, Inc. TheFreeDictionary.com: The Free Dictionary by Farlex [online]. 1051 County Line
Road Suite 100 Huntingdon Valley: Farlex, Inc., 2004, 2013 [cit. 2013-05-20]. Dostupné z:
http://www.thefreedictionary.com/
Wiktionary: a wiki based Open Content dictionary. In: Wiktionary [online]. 2002- [cit. 2013-05-20].
Dostupné z: http://www.wiktionary.org/
Richard Branson. In: Wikipedia: the free encyclopedia [online]. San Francisco (CA): Wikimedia
Foundation, 2001- [cit. 2013-05-22]. Dostupné z: http://en.wikipedia.org/wiki/Richard_Branson
How to Start a Small Business. In: WikiHOW: to do anything [online]. Palo Alto (CA), 2005 [cit.
2013-05-22]. Dostupné z: http://www.wikihow.com/Start-a-Small-Business
SHANKBONE, David. 5.3.10RichardBransonByDavidShankbone.jpg. In: Wikimedia Commons:
the free media repository [online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:5.3.10RichardBransonByDavidShankbone.jpg
ADRIAN777. Virgin Trains.JPG. In: Wikimedia Commons: the free media repository [online].
2004- [cit. 2013-05-22]. Dostupné z: http://commons.wikimedia.org/wiki/File:Virgin_Trains.JPG
SF, Eric in. VirginAmericaAirColbert.jpg. In: Wikimedia Commons: the free media repository
[online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:VirginAmericaAirColbert.jpg
LOBOZPICS. Virgin Megastore Dubai UAE.jpg. In: Wikimedia Commons: the free media
repository [online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:Virgin_Megastore_Dubai_UAE.jpg
ALARCON, Marc. Balloon crash Hawaii.jpg. In: Wikimedia Commons: the free media repository
[online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:Balloon_crash_Hawaii.jpg
TALTAL13. CentralPark Vendor.JPG. In: Wikimedia Commons: the free media repository [online].
2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:CentralPark_Vendor.JPG
EVANS, Steve. Americana Candy Apples (132871837).jpg. In: Wikimedia Commons: the free
media repository [online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:Americana_Candy_Apples_%28132871837%29.jpg
CREDIT: LOCALFITNESS.COM.AU. Health Club Main Workout Area.JPG. In: Wikimedia
Commons: the free media repository [online]. 2004- [cit. 2013-05-22]. Dostupné z:
http://commons.wikimedia.org/wiki/File:Health_Club_Main_Workout_Area.JPG
Řešení
part 1
Lead-in questions
students' own answers
Lead-in pictures
various pictures of Richard Branson, his companies (Virgin Trains, Virgin Megastore and Virgin
America) and activities (balloon crash)
Reading comprehension
1. Richard Branson
2. audio-record mail-order business, then a chain of record stores
3. very well, he's the fourth richest person in the UK worth $4.6 billion.
Vocabulary
podnikatel
nasazení, zápal
občan
seznam
úspěch
velmi rychle růst
uvést na trh
nahrávací studio
odhadovaný
miliarda
tajemství
dosáhnout
podnikatelská aktivita
značka
duch
přidělování úkolů
Word definitions
word
have a blast
make a difference
give it a go
fall flat on my face
act with integrity
set about to
screw it
get on with it
definition
to enjoy doing something very much
to have an effect
to make a try at something
to fail or make a mistake in an embarrassing way
behave according to a strict moral or ethical code
begin working energetically
I do not care what happens or what someone does
go ahead and do it
Topic discussion
1. after launching his own record label Virgin Records
2. by creating ventures that people are interested in and not being afraid to fail when trying out
something new
3. somebody who sees a gap in the market, cares about their customers and is determined to
create a great brand
4. don't try to do everything on your own, have people work for you and make sure the people
enjoy that
part 2
Lead-in questions
students' own answers
Lead-in pictures
various pictures: vendor in a park, health club workout area, making candy apples
Reading comprehension
students' own answers
Vocabulary
velmi úspěšná firma
obchodní
prodej
šperky
inspirované minulostí
exponenciálně růst
štípnout se
velké články v
časopisech
poradce
dostupný
neocenitelný
podnikatelství
říše
čistě usilovnou prací
bankovní účet
aukce aut
Word definitions
word
making their mark
trend-setter
profits are booming
there's no stopping
definitely
overseas
beach bum
do it up
facilities
take on the world
definition
to succeed; to get recognition
somebody who starts a trend or makes it more popular
the amount of money made is growing rapidly
it's impossible to stop
surely; certainly
abroad; outside the UK
a person who relaxes frequently on the beach
renovate; repair and improve its looks
something created to make possible some action or process
to try to fight with or compete against the world
Topic discussion
1. making jewellery, celebrities and trend-setters
2. in 2007 as a hobby, a part time way of making money
3. people get a lot of help and advice – from government organisations and lots of websites
4. a successful entrepreneur, TV celebrity, multimillionaire owner of health clubs, hotels and
spas
5. television programmes which help people build their own businesses
6. work hard, make your business work and really enjoy it