euro-food Prosinec 2011 Pátek

Euro-food
The French are rejecting their croissant in favour of breakfast cereal,
the English are turning from tea to mineral water, and the Spanish are eating
pizzas at an alarming rate. In short, we are beginning to see the evolution
of the Euro-consumer.
That is the message from Europanel, an association of research companies
across 23 countries which monitors the buying patterns of consumers. Social
and demographic factors and the marketing strategies of multinational
food and drink companies are combining to make the lifestyles of different
European nations more alike.
The French are also drinking less wine. Wine consumption in France fell
by an average of 6% a year between 1986 and 1992. In contrast, in Britain,
there was an increase of 5% a year in the same period and wine drinking
went up by 23% in 1993, the first year Britons could import unlimited wine
from Europe for personal use.
8
Pátek
14
9
Blanka, Bibiana
15
10
11
12
13
2
Prosinec 2011
16
17
18
19
Glossary
to reject – odmítnout/vzdávat se/přestat používat
in favour of – ve prospěch
at an alarming rate – znepokojivým tempem/ve znepokojivé míře
a pattern – vzor/vzorec
multinational – nadnárodní
alike – podobný/stejný
in contrast – naopak/naproti tomu/na rozdíl od toho
22. 11. – 21. 12.
Střelec
týden
Po
Út
St
Čt
Pá
So
Ne
48
1
2
3
4
49
5
6
7
8
9
10
11
50
12
13
14
15
16
17
18
51
19
20
21
22
23
24
25
52
26
27
28
29
30
31