Part one:Interview with Isaak Getz

Cesta k úspěchu firmy: Neuplácet benefity a nespoléhat na management! ...
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INFORMACE PRO SVOBODNÉ LIDI
DOMOV
Podnikání a trhy
autorita emoce
Finsko Francie
Harley-Davidson IKEA
Isaac Getz
korupce
kultura
management
odbory
psychologie
Respekt SOL státní
správa svoboda v práci
ZAHRANIČÍ
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http://www.ceskapozice.cz/byznys/podnikani-trhy/cesta-k-uspechu-firm...
Sobota 14. dubna 2012
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Cesta k úspěchu firmy:
Neuplácet benefity a
nespoléhat na management!
Dle odborníka na firemní marketing Isaaka Getze a jeho svobody
v práci šťastní zaměstnanci zvyšují produktivitu, zisk a růst
společnosti.
PODNIKÁNÍ A TRHY
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„Lidé nevěří vašim slovům, ale činům. Pokud proto chcete zaměstnance motivovat,
nemluvte. Jednejte!“ říká marketingový odborník Isaac Getz.
13.04.2012
Skutečně poslanci nechají
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Společnost IKEA, která vyznává firemní kulturu založenou na svobodě v práci, se
snaží „vytvářet štěstí a až pak peníze“. Tím se řídí i další ,svobodná firma‘,
americký internetový prodejce obuvi Zappos. Patří k rostoucímu počtu firem ve
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13.04.2012
Mezi přední odborníky na firemní marketing patří Isaac Getz, který přednáší na
ESCP Evropské byznysové škole či na Cornellově univerzitě. Společně se
Severokorejský „satelit“,
naštvaná Čína a spokojený
japonský premiér
novinářem Brianem Carneyem z deníku Wall Street Journal přichází v jejich
13.04.2012
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PŘEČTĚTE SI TAKÉ:
Tento recept lze sice vnímat jako marketingový tah, ale Isaac Getz na tom
vybudoval svou teorii svobody v práci. O ní s ním v exkluzivním rozhovoru
hovořila ČESKÁ POZICE.
Ministr Bendl po
1z9
ČESKÁ POZICE: Jak svobodu v práci zavést?
14.4.2012 0:28
Cesta k úspěchu firmy: Neuplácet benefity a nespoléhat na management! ...
dohodě s premiérem
obměnil dozorčí radu
Budvaru
http://www.ceskapozice.cz/byznys/podnikani-trhy/cesta-k-uspechu-firm...
GETZ: Naslouchejte svým zaměstnancům. To je klíčové. Vytvořte prostředí, ve
kterém se budou vaši zaměstnanci cítit rovnocenní. Otevřeně a aktivně vysvětlujte
svou firemní vizi, aby ji i vaši lidé začali považovat za vlastní. Zaměstnanci pak
budou pracovat ne proto, že jsou ,upláceni‘ různými benefity, ale proto, že je
práce bude bavit a naplňovat. Prostě, dejte svým zaměstnancům volnost a
naslouchejte jim. Výměnou pak ze sebe zpravidla vydají maximum toho, co v
nich je, a navíc se u toho i dobře pobaví.
Praha by ráda 100
procent v Pražské
plynárenské. Chtějí ale
Němci prodávat?
Konec muziky v Česku?
ČESKÁ POZICE: Proč je svoboda v práci důležitá?
GETZ: První důvod je ekonomický. Zjistil jsem, že svobodné firmy jsou
výkonnější. Většina dnešních firem zbytečně utrácí své finance. Například, chybí
vám ve skladu dva balíky papíru. V klasické firmě potřebujete povolení, podpisy a
nějakou zmocněnou osobu, která je za zásobování odpovědná. Jenže, nepřevyšují
náklady na tato pravidla cenu oněch dvou balíků?
Ve svobodné firmě žádné procedury podstupovat nemusíte. Když si někdo vezme
ze skladu poslední balík, automaticky objedná další. Nepotřebujete armádu
,zmocněnců‘.
Jak prolomit monopol
České pošty aneb Válka
o dopisy
ČESKÁ POZICE: A druhý důvod?
GETZ: Lidský faktor. Ve většině firem jsou
lidé různě omezovaní. Proto nemají pocit,
že nad svými pracovními životy mají
kontrolu. To vede ke stresu, únavě a
znechucení. Podle výzkumů je pouhých 27
procent zaměstnanců aktivně zapojeno do
pracovního procesu. Celých 59 procent lidí
v zaměstnání nic moc nedělá a čtrnáct
Nicolas Anelka čínský
fotbal nespasí
Celých 59 procent
lidí v zaměstnání
nic moc nedělá a
čtrnáct procent se
dokonce práci
snaží ,sabotovat‘
procent se dokonce práci snaží ,sabotovat‘.
Těchto 59 procent přichází do práce vykonat dvě věci. Přijít a odejít. Pracují jen
pro výplatní pásku. Dnes to ve firmách funguje tak, že když chcete motivovat
zaměstnance k většímu výkonu, slibujete dvě sekretářky, větší auto, vyšší plat.
Tím ho jen uplácíte, ale nezvyšujete jeho motivaci k práci. A tomu se dnes říká
,management‘.
Proč by však lidé neměli pracovat rádi? Proč by je práce neměla bavit? Proč by
jejich skutečný život měl začínat až po práci? Pokud máte v práci příjemné
prostředí a dokážete svým zaměstnancům zprostředkovat svou firemní vizi,
nebudete je muset motivovat vyšším platem či benefity.
ČESKÁ POZICE: Ve své knize Svoboda v práci tvrdíte, že problém s
byrokracií nápadně připomíná problém s obezitou. Pro nikoho není
tajemstvím, jak zhubnout. Ale jen málokdo se do boje pustí, neboť
zůstat u stereotypů je snazší. Jaké faktory ovlivňují to, že se klasická
firma změní na společnost založenou na principu svobody v práci?
GETZ: Hodně jsem o tom přemýšlel. A ovlivňují to dva faktory: obdiv a aspirace.
Jsou v tom silné emoce. Když někoho obdivujete, chcete být jako on. Ale jen
někteří toto ,obdivování‘ změní v aspiraci. Jen někteří udělají něco proto, aby se
například stali slavnými sportovci. Pokud však aspirujete na změnu, situace vás
začne doslova dusit. Proto jsou příklady tak důležité.
ČESKÁ POZICE: Tvrdíte, že ve firmě
by neměla být žádná hierarchie,
žádní šéfové. Jak zamezíte vzniku
anarchie?
GETZ: Svoboda není anarchie. Lidé na
ulicích také udržují prostor civilizovaný.
Dodržují nepsané zákony slušnosti. Ve
firmách je nutné, aby všichni společně
sdíleli vizi dané společnosti. Mimochodem,
ve většině klasických firem si vedení myslí,
že všichni ,pochodují ve stejném směru‘.
Ale tak to není. Tyto společnosti jsou plné
Pokud se vaši
zaměstnanci
ztotožní s firemní
vizí, převezmou i
odpovědnost za
své jednání a
budou se
koordinovat sami
individualistů, kteří se zajímají jen o sebe. To je důvod, proč tyto klasické firmy
jsou méně výkonné než svobodné firmy.
ČESKÁ POZICE: Jak ale koordinovat lidi, aniž by se ztratily principy
2z9
14.4.2012 0:28
Cesta k úspěchu firmy: Neuplácet benefity a nespoléhat na management! ...
http://www.ceskapozice.cz/byznys/podnikani-trhy/cesta-k-uspechu-firm...
svobody?
GETZ: Pokud se vaši zaměstnanci ztotožní s firemní vizí, převezmou i
odpovědnost za své jednání a budou se koordinovat sami. Stačí, když si v práci
sami vyberou někoho, kdo jim je sympatický a umí komunikovat s lidmi. Ten pak
bude dobrý šéf. Bude mít přirozený respekt a autoritu. Většina šéfů není dobrá,
neboť byli do funkce dosazeni. Koordinace je důležitá. Mít šéfa však není jediná
cesta, jak toho dosáhnout.
ČESKÁ POZICE: Je kultura svobody v práci, o které mluvíte, možná
jen v některých zemích a společnostech? Anebo jde o celosvětový
fenomén?
GETZ: Psychologové udělali několik studií v různých zemích. A když porovnali
výsledky, zjistili, že lidé jsou v tomto ohledu všude stejní. Všude na světě lidé touží
být respektovaní. Jenom projevy respektu jsou v různých kulturách odlišné.
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český názor|20.11.2011 - 23:29
Jak se vytvoří svobodná firma ze společnosti, která byla založena před půl rokem,
bojuje s enormní byrokracií, s finanční zátěží na nesmysly, které si vymysleli
blázni ve Sněmovní ulici, musí hlídat náklady, shánět zakázky atd atd,???
Poraďte!!!!!!
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Problém managementu v ČR
Jiří_K|20.11.2011 - 17:45
je ten, že se u nás prakticky žádný nevyskytuje. Sám jsem svědkem dosazení
"manažerky" na pozici zástupce šéfa odboru. Po jejím prvním dnu, kdy se
dostavila do zaměstnání a všem pracovníkům oznámila, že bude rozdávat
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po týdnu donutila odejít do důchodu, aniž by ji zajímal chod pracoviště a ostatní
věci s tím spojené. Následně se k odchodu rozhodli i další kolegové. Veškerou
svou činnost, rozuměj manažerskou, se snaží z důvodu vlastní neznalosti
delegovat na běžné pracovníky. Problém je i v tom, že se bojí podepisovat faktury
a na drobné jednorázové zakázky ve výši 1800,- se uzavírají čtyř stránkové
smlouvy. Výsledek je ten, že standardní činnost se zhruba z týdenního vyřízení
protáhla na dvojnásobek a začíná se práce neskutečně hromadit.
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Takový problém je skoro
Keram|20.11.2011 - 18:30
Takový problém je skoro všude, vedení naprosto neví jak chodí oddělení, a v
práci jsou jenom 2 činnosti - příchod a odchod, apd.. Ten pán v článku to
řekl dobře, šéf v kanceláři neví co se děje, ale kolegové ví všechno...
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